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  • S.D.P. College Organises Extension Lecture on Consumer Behaviour on 17th March, 2016

    Under the supreme guidance and sole inspiration of Sh. Balraj Bhasin President S.D.P. Sabha and College Managing Committee, Dept. of Commerce and Management of  S.D.P. College for Women. Ldh. organised an extension lecture here today in  seminar hall.  Dr. Ashish Saihjpal Assistant Professor from Panjab University Regional Centre UBS ,  Ludhiana was resource person  on the occasion. Dr. Veena Mann Offg. Principal offered floral welcome to Dr. Ashish Saihjpal.

    Dr. Ashish Saihjpal spoke on the topic “Consumer Behaviour: An Appetite for New Insight”. He threw light on  some of the  factors that are responsible for consumer preferences. He also  discussed 3B concept of Consumer Behaviour.  The lecture was followed by an interactive  session in which staff  members and students put questions to  Dr. Ashish which  he answered  to their satisfaction. Ms. Neel kamal Head Dept of Commerce  thanked and honoured  Dr. Ashish  on behalf  of President Sir, members of Management Committee , college staff and students for sparing valuable time and sharing his words of wisdom with students and staff members.